Date: Tuesday 18th of March, 2025, 6-8pm

Cost: £12

Made in Stirling is proud to present the Makers Toolkit Series in partnership with Unravel, a series of in-person workshops designed to support mid-level makers in advancing their skills, strengthening their businesses, and achieving sustainable growth. Each workshop is tailored to address key areas of business development, with actionable insights and practical guidance.

This workshop wants to highlight how a strong brand and a clear marketing strategy are essentials for makers to connect with their audience.

This session gives makers the tools to define their brand identity, reach the right audience, and confidently tell their story. From crafting an engaging bio to creating a tailored marketing plan, you will leave ready to elevate their visibility and grow their customer base.

What’s included:

1. Brand identity & Values

   • Crafting an engaging bio

2. Finding your target audience

3. Types of marketing

4. Creating a marketing plan

5. Email marketing

6. Social media

   • Consistent visuals

   • Telling your story with confidence

   • Attract & engage